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Author Archives: Jeff Siegel
Catch ‘em While They Click: Rovi and Nielsen Reveal Phase II Findings of Smart TV Study
Rovi and Nielsen today released the results of phase II of our Smart TV Study, which was designed to assess the effectiveness of a range of interactive advertising on the connected platform. Continue reading
Advertisers – Now Would be a Good Time to Adjust your Set
In April 2011 Rovi launched the Rovi Smart TV Field Trial, a program for exploring new and emerging advertising opportunities on connected TVs. In addition to helping brands learn firsthand about changes in consumer behavior in the living room, as well as testing and measuring a range of interactive advertising campaigns, Rovi commissioned Nielsen to conduct a two-part study on connected device owners. The first phase of the study, which looks at device awareness and usage, is now available for download. Continue reading
Posted in Advertising, Corporate
Tagged Advertising, Connected TV, Smart Advertising, SmartTV
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Consumers Will Purchase 540 Million Web Connected Devices by 2014: Is Your Brand in the Living Room?
Analysts at In-Stat have predicted that there will be 1 billion connected consumer electronics sold this year – 50 percent of which will be Smart TVs and Blu-Ray players. In reaction, some companies are thinking in terms of bringing the … Continue reading →