Entertainment delivery is changing in big ways. Audiences now do their own programming, tune in on their schedule, discover what their friends watch via methods that didn’t exist five years ago, and expect higher quality no matter the delivery device.
If you’re a content provider, you have to know well in advance what technologies you need to pay attention to. Should you figure out how to encode for 4K? Will folks want to watch on their phones? What are the risks and benefits of cloud-based delivery like UltraViolet? Are banner ads in onscreen program guides cheesy or effective?
It’s like someone asked you to predict the future, and you’re not sure if you should invest in jetpacks.
Relax – we’ve got this
To make things easier for our customers across the entertainment ecosystem, Rovi has put together some research to help navigate this new, scary world. We have over 25 years of innovation in entertainment delivery, and we’re using what we’ve learned to give you the Rovi Insights Series, a periodic look at what’s happening in digital entertainment and where we think the industry is headed. These aren’t just our opinions, either – in the past two years, we’ve conducted more than 200 consumer studies in major markets. In this shifting landscape, this is expert research you can use.
4K, HEVC and you
The latest version of the series, Volume 3, centers on HEVC, the compression standard that we believe will drive the adoption of 4K video by delivering its higher quality with as little as half the currently required bandwidth. Industry analysts and our own Kanaan Jemili, Sr. VP of CE Products, offer their views on HEVC.
We also examine:
- Industry benefits of HEVC
- Challenges of adoption
- Number of HEVC-enabled devices that are projected to be shipped in the near future
- How quickly we think all this will become commonplace (hint: faster than you think)
- Rovi’s end-to-end solution for the creation, delivery, and playback of HEVC video
Get it your way
Each volume of the Rovi Insights Series is available as a free multimedia download for iOS or Android phones and tablets, or as a downloadable PDF. Subscribe to the iOS or Android versions to get exclusive digital-only content and have future installments delivered right to your tablet or phone.
Armed with knowledge, you can make oracle-like choices, and your stress melts away.
See? Easy. No jetpacks required.