Some may be surprised to find that a U.S.-based company like Rovi has offices in Asia, but it makes perfect sense. Many of the electronics companies that license our technology have headquarters or manufacturing facilities in Asia, including Samsung, LG, Hisense, Panasonic, Toshiba, Sony, Sharp , and Philips. And among Facebook fans of our DivX technology, four Asian cities rank highly: Bangkok, Kuala Lumpur, Manila, and Singapore.
So when we exhibited at Computex 2013 in Taipei – the largest information and computer technology show in Asia, and the second largest in the world – we expected to draw a crowd. And what a crowd we got!
4K on display
Maybe our popularity had to do with the fact that we displayed 4K video, encoded with our DivX HEVC solution. Maybe folks were just interested to know that we’re the technology behind the program guides and online entertainment stores they use every day. And maybe we tapped into a vein of DivX love that was larger than we knew. In any case, hundreds of people lined up to sign up for our newsletter, “like” DivX on Facebook, and pose for pictures with signs that said “I <3 DivX” and “DivX is awesome.”
Rovi’s team in Asia
Rovi has employees in many major cities in Asia, including Taipei, Shenzhen, Shanghai, Hangzhou, Seoul, Tokyo, and Osaka. Along with myself, who flew in from San Diego, this crew welcomed all our visitors and made sure each got to know a little more about what we do, as well as getting a DivX mobile phone charger. We showed off Rovi TotalCode, TotalGuide CE, DivX Plus Streaming, DivX Video Service, electronics that have DivX Certification, and Rovi’s complete HEVC solution.
Do you feel the love?
If you weren’t at Computex this year, but want to know more about Rovi and DivX, we can help. Here’s how:
- Sign up to receive the Rovi Insights Series. It’s a free multimedia download for iOS or Android phones and tablets, or a downloadable PDF, packed with insights about the digital entertainment industry and where it’s going. Subscribe to the iOS or Android versions to get exclusive digital-only content and have future installments delivered right to your tablet or phone.
- Subscribe to the DivX email newsletter. You’ll hear about new versions of our legendary DivX software first.
- Follow us on Facebook, LinkedIn or Twitter. We have updates there every business day. You can “like” Rovi or DivX, or follow @RoviCorp or @DivX. LinkedIn updates are found on Rovi’s company page.
If you did visit us at Computex, thanks for the love! The Rovi APAC team will see you again next year.