Some may be surprised to find that a U.S.-based company like Rovi has offices in Asia, but it makes perfect sense. Many of the electronics companies that license our technology have headquarters or manufacturing facilities in Asia, including Samsung, LG, Hisense, Panasonic, Toshiba, Sony, Sharp , and Philips. And among Facebook fans of our DivX technology, four Asian cities rank highly: Bangkok, Kuala Lumpur, Manila, and Singapore.
So when we exhibited at Computex 2013 in Taipei – the largest information and computer technology show in Asia, and the second largest in the world – we expected to draw a crowd. And what a crowd we got!
4K on display
Maybe our popularity had to do with the fact that we displayed 4K video, encoded with our DivX HEVC solution. Maybe folks were just interested to know that we’re the technology behind the program guides and online entertainment stores they use every day. And maybe we tapped into a vein of DivX love that was larger than we knew. In any case, hundreds of people lined up to sign up for our newsletter, “like” DivX on Facebook, and pose for pictures with signs that said “I <3 DivX” and “DivX is awesome.”
Rovi’s team in Asia
Rovi has employees in many major cities in Asia, including Taipei, Shenzhen, Shanghai, Hangzhou, Seoul, Tokyo, and Osaka. Along with myself, who flew in from San Diego, this crew welcomed all our visitors and made sure each got to know a little more about what we do, as well as getting a DivX mobile phone charger. We showed off Rovi TotalCode, TotalGuide CE, DivX Plus Streaming, DivX Video Service, electronics that have DivX Certification, and Rovi’s complete HEVC solution.
Do you feel the love?
If you weren’t at Computex this year, but want to know more about Rovi and DivX, we can help. Here’s how:
- Sign up to receive the Rovi Insights Series. It’s a free multimedia download for iOS or Android phones and tablets, or a downloadable PDF, packed with insights about the digital entertainment industry and where it’s going. Subscribe to the iOS or Android versions to get exclusive digital-only content and have future installments delivered right to your tablet or phone.
- Subscribe to the DivX email newsletter. You’ll hear about new versions of our legendary DivX software first.
- Follow us on Facebook, LinkedIn or Twitter. We have updates there every business day. You can “like” Rovi or DivX, or follow @RoviCorp or @DivX. LinkedIn updates are found on Rovi’s company page.
If you did visit us at Computex, thanks for the love! The Rovi APAC team will see you again next year.
After a week at CES, I’ve learned that at this show, you can’t do without two things: water and sunglasses. Water, because the dry desert air can make you feel like a hundred-year-old alligator, and sunglasses, because the array of consumer electronic devices on the show floor is downright dazzling.
Rovi, however, has a new concept for digital entertainment, and it’s meaningful for every consumer. It’s called Entertainment Unbound, and it advocates shifting the emphasis from the hardware to the user experience, putting all entertainment content wherever users want it, breaking it out of the living room and putting more content choices on multiple devices. 
For more on Entertainment Unbound and the digital entertainment future as Rovi sees it, read the inaugural edition of the 
The Future: 4K Yes, Jetpacks No
Entertainment delivery is changing in big ways. Audiences now do their own programming, tune in on their schedule, discover what their friends watch via methods that didn’t exist five years ago, and expect higher quality no matter the delivery device.
If you’re a content provider, you have to know well in advance what technologies you need to pay attention to. Should you figure out how to encode for 4K? Will folks want to watch on their phones? What are the risks and benefits of cloud-based delivery like UltraViolet? Are banner ads in onscreen program guides cheesy or effective?
It’s like someone asked you to predict the future, and you’re not sure if you should invest in jetpacks.
Relax – we’ve got this
To make things easier for our customers across the entertainment ecosystem, Rovi has put together some research to help navigate this new, scary world. We have over 25 years of innovation in entertainment delivery, and we’re using what we’ve learned to give you the Rovi Insights Series, a periodic look at what’s happening in digital entertainment and where we think the industry is headed. These aren’t just our opinions, either – in the past two years, we’ve conducted more than 200 consumer studies in major markets. In this shifting landscape, this is expert research you can use.
4K, HEVC and you
We also examine:
Get it your way
Each volume of the Rovi Insights Series is available as a free multimedia download for iOS or Android phones and tablets, or as a downloadable PDF. Subscribe to the iOS or Android versions to get exclusive digital-only content and have future installments delivered right to your tablet or phone.
Armed with knowledge, you can make oracle-like choices, and your stress melts away.
See? Easy. No jetpacks required.
Want to know more?
Visit our webpage at rovicorp.com/insights, or follow us on Facebook, LinkedIn or Twitter.